You’ve probably heard stories of garage startups becoming giants in Silicon Valley
and had the dream for yourself.
No, you’ve definitely heard the stories.
So, you know that it is a Herculean task and sometimes it takes many years.
It was Roman philosopher Seneca who said luck is what happens when preparation meets opportunity.
The man was right. And it was Edison who said genius is 1 percent inspiration and 99 percent perspiration.
The beautiful alliterations from centuries back notwithstanding, when you have a scientist and a philosopher telling you the same thing, it is wise of you to understand that sometimes, just sometimes, when the time and place is working in your favor, all you need is to be ready with an execution plan.
 
Contents
Chapter 1: Introduction
Chapter 2: Why a Product Launch Works So Well
Chapter 3: How to Construct the Perfect Launch Plan
 Focus on the Buyer, Not Just the Product
 Get Opinion Makers to Weigh In
 Don’t Hesitate to Be Bold
 Make the Event a Spectacle
 Plan for Pre-Orders
 Be Clear about Product Positioning.
Chapter 4: Finding Out What Type of Products to Launch Online
Chapter 5: Determine the Market Need for the Product
Chapter 6: Get Your Marketing Material Ready
Social Media for Free
Email Marketing
Paid Advertising
Chapter 7: Building the Buzz and Pre-Launch
Teasers
Behind the Scenes
If You Want to Keep the Mystery
Contact Influencers or Blog it Yourself
Chapter 8: Launch Process Explained
Chapter 9: Post-Launch Tactics 
Monitor Social Media
Check the Data
Run Referral Campaigns
Get Customer Feedback
Customer Retention
Chapter 10: Conclusion